The Process

How to Sell a Luxury Watch in Miami

Selling a luxury watch in Miami, from your first message to a fully authenticated piece in hand — typically 24 hours.

Five steps. No procurement gymnastics. 18-month mechanism warranty on every watch.

01 — From inquiry to delivery

Five steps from your luxury watch inquiry to FedEx tracking.

Each piece moves through the same pipeline: inventory check, in-house authentication, optional engraving, overnight shipping. No surprises.

  1. 01

    Find the piece

    Browse our 1,000+ watch inventory online or message us on WhatsApp with what you’re looking for. Our team will source from inventory or our supplier relationships.

    Browsing CJ William's online luxury watch inventory on a laptop
  2. 02

    Confirm and pay

    We send you the model number, photos, condition details, and final price. Pay by wire, Zelle, Venmo, or USDC/USDT.

    Confirming a watch model and price before payment
  3. 03

    Authentication & testing

    Every watch goes through our New York in-house service center. We test the movement, check the case and bracelet, and verify authenticity before it ships.

    A watchmaker authenticating and testing a luxury watch movement in the service center
  4. 04

    Engraving (if requested)

    Custom engraving — names, dates, company logos — done in-house in 3 days.

    Custom engraving on a luxury watch caseback
  5. 05

    Overnight shipping

    FedEx overnight with full insurance and signature required. Tracking sent the moment it ships. Typical end-to-end timeline: 24 hours for non-engraved pieces, 3 days with engraving.

    A watch packed for insured FedEx overnight shipping

02 — Warranty

18-month warranty on the watch mechanism.

Most retailers offer 12 months. We back every watch we sell with 18 months of mechanism coverage. If anything goes wrong with the movement, send it back to our service center and we’ll handle it.

  • Covered: movement service, regulation, and mechanical fault.
  • Not covered: water damage, drops, modifications by third parties.
  • Returns: ship to our New York service center, prepaid label on request.

03 — Ready when you are

Start with what catches your eye, or just message us.

Inventory is live. Eitan replies on WhatsApp the same day.

Browse our inventory Message us on WhatsApp

Planning a bulk order? Explore our corporate gifting program for luxury watches or contact the Surfside showroom directly.